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McDonald's
Coupon CRM System

According to client's demands, help to build an internal visualize system to track all kinds of coupons which customer redeemed on different platforms.

Analyse coupon tracking

According to the report, establish an understanding of total redemption conversion rate, and then to narrow down to each specific coupon's situation on different platform.

Site Mapping

Based on research result, organizing all the information to mapping the CRM site needs which the from the priority to the secondary.

User Interview

According to analyze resulted, take a certain coupon ( hash-browns) to select target group of audience to interview, then to keep analyzing customers' behavior.

Hi-Fidelity interface output

Based on the all results collected and the specific coupon's customers behavior analyzed, the Coupon CRM Tracking system comes up.

McDonald's Coupon CRM System

Analyse coupon tracking

Site Mapping

User Interview

Hi-Fidelity interface output

McDonald's
Coupon CRM System